Rolling out a new learning management system is more than just a technical project—it’s a human one. Whether you’re upgrading your LMS or introducing it for the first time, adoption hinges on how your staff feels about the platform. This session flips the script on traditional rollouts by showing you how to market your LMS internally, creating excitement, clarity, and sustained engagement from day one.
Designed for L&D professionals, instructional designers, HR leaders, IT admins, and administrators, this session will walk you through practical, low-cost strategies to make your LMS feel like an essential, energizing part of your organisation’s culture.
We’ll start by exploring why internal marketing is often the missing link in LMS success. You’ll learn how to segment your audiences—like instructors, new hires, and department heads—and craft messaging that speaks to their unique goals and challenges. From branding your LMS to feel more personal and aligned, to running teaser campaigns, launch events, and ongoing recognition programs, you’ll leave with proven tactics that build buy-in.
We’ll also share tools to make adoption easier, including explainer videos, “starter kits,” and real-world examples. Plus, you’ll learn what metrics to track to measure success and how to use staff feedback to refine your approach.
Whether your rollout is weeks away or well underway, this session will equip you with ideas, templates, and a marketer’s mindset—so your LMS doesn’t just launch, it lands.
Attendees will leave with an internal launch campaign checklist, staff persona template, and LMS adoption success tracker.